Is ZIP 48197 a good market for a food truck?

ZIP 48197 scores 72/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 48197?

The median household income in ZIP 48197 is $70,913, 5% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › Michigan › ZIP 48197

Food Truck Costs Near Ypsilanti, MI (48197)

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 48197 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 48197 is an urban area. with a population of 65,911 and household incomes near the national median ($70,913). There are 89 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

65,911

Population

$70,913

Median Income

-5% vs. national

Urban

Area Type

Median Age: 33.2 — mixed-age market, broad menu appeal.

College-Educated: 30.0% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 48197.

Sit-Down Restaurants

6.7 per 10K residents

Fast Food / Counter

6.8 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,203

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$1.7 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.