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Food Truck Market: ZIP 48108

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 48108 has decent foot traffic at 12.7/20 on the EPA walkability index. Income near the national average ($80,425). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 48108 is an urban area with moderate foot traffic. with a population of 27,472 and household incomes above the national median ($80,425). There are 52 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

27,472

Population

$80,425

Median Income

+8% vs. national

Urban

Area Type

12.7/20

Foot Traffic

Walkable

Median Age: 36.3 — mixed-age market, broad menu appeal.

College-Educated: 44.6% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 48108.

Sit-Down Restaurants

11.6 per 10K residents

Fast Food / Counter

7.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,490

2BR Fair Market Rent

$1,316

Median Gross Rent

$380 K

Median Home Value

Bank Branches

$1.5 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.