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Food Truck Market: ZIP 48864

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 48864 is a car-dependent urban area. Walkability scores 9.3/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 48864 is an urban area with low foot traffic. with a population of 23,548 and household incomes well above the national median ($113,145). There are 58 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

23,548

Population

$113,145

Median Income

+52% vs. national

Urban

Area Type

9.3/20

Foot Traffic

Very Car-Dependent

Median Age: 37.5 — mixed-age market, broad menu appeal.

College-Educated: 50.0% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 48864.

Sit-Down Restaurants

11.5 per 10K residents

Fast Food / Counter

13.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,330

2BR Fair Market Rent

$1,281

Median Gross Rent

$360 K

Median Home Value

Bank Branches

$1.1 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.