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Food Truck Market: ZIP 48917

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 48917 has decent foot traffic at 10.9/20 on the EPA walkability index. Income slightly below the national average ($73,259). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 48917 is an urban area with moderate foot traffic. with a population of 32,029 and household incomes near the national median ($73,259). There are 86 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

32,029

Population

$73,259

Median Income

-2% vs. national

Urban

Area Type

10.9/20

Foot Traffic

Walkable

Median Age: 40.8 — older demographic, may prefer sit-down options.

College-Educated: 30.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 48917.

Sit-Down Restaurants

10.3 per 10K residents

Fast Food / Counter

16.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,130

2BR Fair Market Rent

$1,085

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$800 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.