Home › Michigan › ZIP 49508

Food Truck Market: ZIP 49508

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 49508 has decent foot traffic at 11.1/20 on the EPA walkability index. Income slightly below the national average ($65,328). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 49508 is an urban area with moderate foot traffic. with a population of 41,924 and household incomes near the national median ($65,328). There are 61 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

41,924

Population

$65,328

Median Income

-12% vs. national

Urban

Area Type

11.1/20

Foot Traffic

Walkable

Median Age: 35.6 — mixed-age market, broad menu appeal.

College-Educated: 22.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 49508.

Sit-Down Restaurants

6.0 per 10K residents

Fast Food / Counter

8.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,360

2BR Fair Market Rent

$1,179

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$990 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.