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Food Truck Market: ZIP 49519

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 49519 has decent foot traffic at 11.3/20 on the EPA walkability index. Income near the national average ($75,373). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 49519 is an urban area with moderate foot traffic. with a population of 28,308 and household incomes above the national median ($75,373). There are 43 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

28,308

Population

$75,373

Median Income

+1% vs. national

Urban

Area Type

11.3/20

Foot Traffic

Walkable

Median Age: 32.3 — mixed-age market, broad menu appeal.

College-Educated: 18.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 49519.

Sit-Down Restaurants

5.7 per 10K residents

Fast Food / Counter

9.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,380

2BR Fair Market Rent

$1,176

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$620 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.