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Food Truck Market: ZIP 49740

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 49740 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 49740 is an suburban area. with a population of 7,277 and household incomes above the national median ($85,230). There are 18 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

7,277

Population

$85,230

Median Income

+14% vs. national

Suburban

Area Type

Median Age: 55.0 — older demographic, may prefer sit-down options.

College-Educated: 36.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 49740.

Sit-Down Restaurants

17.9 per 10K residents

Fast Food / Counter

6.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,290

2BR Fair Market Rent

$997

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$220 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.