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Food Truck Market: ZIP 49770

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 49770 is a car-dependent suburban market. Walkability scores 7.7/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 49770 is an suburban area with low foot traffic. with a population of 17,813 and household incomes above the national median ($80,431). The area has 47 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

17,813

Population

$80,431

Median Income

+8% vs. national

Suburban

Area Type

7.7/20

Foot Traffic

Car-Dependent

Median Age: 45.5 — older demographic, may prefer sit-down options.

College-Educated: 34.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 49770.

Food Trucks

Low competition — room to establish

2.8 per 10K residents

Sit-Down Restaurants

15.2 per 10K residents

Fast Food / Counter

11.2 per 10K residents

What this means: Food trucks are 9.6% of the food scene here (5 trucks vs. 47 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,180

2BR Fair Market Rent

$1,077

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$850 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 5 food trucks registered here against 47 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.