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Food Truck Market: ZIP 50009

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 50009 sits in the above-average walkability at 10.9/20 on the EPA index. Median income runs 21% above the national median — $90,393 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 50009 is an urban area with moderate foot traffic. with a population of 21,992 and household incomes above the national median ($90,393). There are 40 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

21,992

Population

$90,393

Median Income

+21% vs. national

Urban

Area Type

10.9/20

Foot Traffic

Walkable

Median Age: 36.7 — mixed-age market, broad menu appeal.

College-Educated: 22.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 50009.

Sit-Down Restaurants

7.3 per 10K residents

Fast Food / Counter

10.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,290

2BR Fair Market Rent

$1,201

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$500 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.