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Food Truck Market: ZIP 50312

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 50312 has strong foot traffic at 13.5/20 on the EPA walkability index. Income near the national average ($82,720). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 50312 is an urban area with moderate foot traffic. with a population of 15,492 and household incomes above the national median ($82,720). There are 37 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

15,492

Population

$82,720

Median Income

+11% vs. national

Urban

Area Type

13.5/20

Foot Traffic

Walkable

Median Age: 40.5 — older demographic, may prefer sit-down options.

College-Educated: 46.8% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 50312.

Sit-Down Restaurants

13.6 per 10K residents

Fast Food / Counter

10.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,160

2BR Fair Market Rent

$1,057

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$300 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.