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Food Truck Market: ZIP 50321

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 50321 has decent foot traffic at 10.2/20 on the EPA walkability index. Income near the national average ($77,636). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 50321 is an urban area with moderate foot traffic. with a population of 7,787 and household incomes above the national median ($77,636). There are 14 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

7,787

Population

$77,636

Median Income

+4% vs. national

Urban

Area Type

10.2/20

Foot Traffic

Walkable

Median Age: 36.0 — mixed-age market, broad menu appeal.

College-Educated: 28.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 50321.

Sit-Down Restaurants

6.4 per 10K residents

Fast Food / Counter

11.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,250

2BR Fair Market Rent

$1,098

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$100 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.