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Food Truck Market: ZIP 52402

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 52402 has strong foot traffic at 14.6/20 on the EPA walkability index. Income slightly below the national average ($71,319). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 52402 is an urban area with moderate foot traffic. with a population of 43,076 and household incomes near the national median ($71,319). The area has 90 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

43,076

Population

$71,319

Median Income

-4% vs. national

Urban

Area Type

14.6/20

Foot Traffic

Very Car-Dependent

Median Age: 35.9 — mixed-age market, broad menu appeal.

College-Educated: 27.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 52402.

Food Trucks

Low competition — room to establish

1.2 per 10K residents

Sit-Down Restaurants

10.4 per 10K residents

Fast Food / Counter

10.4 per 10K residents

What this means: Food trucks are 5.3% of the food scene here (5 trucks vs. 90 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,040

2BR Fair Market Rent

$992

Median Gross Rent

$190 K

Median Home Value

Bank Branches

$850 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 90 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.