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Food Truck Market: ZIP 52405

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 52405 has strong foot traffic at 13.5/20 on the EPA walkability index. Income slightly below the national average ($65,352). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 52405 is an urban area with moderate foot traffic. with a population of 25,889 and household incomes near the national median ($65,352). There are 20 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

25,889

Population

$65,352

Median Income

-12% vs. national

Urban

Area Type

13.5/20

Foot Traffic

Walkable

Median Age: 40.9 — older demographic, may prefer sit-down options.

College-Educated: 17.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 52405.

Sit-Down Restaurants

5.0 per 10K residents

Fast Food / Counter

2.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,140

2BR Fair Market Rent

$1,043

Median Gross Rent

$170 K

Median Home Value

Bank Branches

$99 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.