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Food Truck Market: ZIP 53211

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53211 has strong foot traffic at 14.8/20 on the EPA walkability index. Income near the national average ($75,256). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 53211 is an urban area with moderate foot traffic. with a population of 34,234 and household incomes above the national median ($75,256). There are 50 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

34,234

Population

$75,256

Median Income

+1% vs. national

Urban

Area Type

14.8/20

Foot Traffic

Very Car-Dependent

Median Age: 31.7 — mixed-age market, broad menu appeal.

College-Educated: 43.6% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 53211.

Sit-Down Restaurants

8.2 per 10K residents

Fast Food / Counter

6.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,287

Median Gross Rent

$430 K

Median Home Value

Bank Branches

$620 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.