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Food Truck Market: ZIP 53202

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53202 has strong foot traffic at 16.3/20 on the EPA walkability index. Income slightly below the national average ($71,034). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 53202 is an urban area with high foot traffic. with a population of 25,861 and household incomes near the national median ($71,034). The area has 175 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

25,861

Population

$71,034

Median Income

-5% vs. national

Urban

Area Type

16.3/20

Foot Traffic

Very Walkable

Median Age: 32.5 — mixed-age market, broad menu appeal.

College-Educated: 53.6% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 53202.

Food Trucks

Low competition — room to establish

1.5 per 10K residents

109

Sit-Down Restaurants

42.1 per 10K residents

Fast Food / Counter

25.5 per 10K residents

What this means: Food trucks are 2.2% of the food scene here (4 trucks vs. 175 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,259

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$40 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 175 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.