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Food Truck Market: ZIP 53215

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53215 has strong foot traffic at 14.3/20 on the EPA walkability index. Income slightly below the national average ($54,289). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 53215 is an urban area with moderate foot traffic. with a population of 58,146 and household incomes near the national median ($54,289). The area has 55 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

58,146

Population

$54,289

Median Income

-27% vs. national

Urban

Area Type

14.3/20

Foot Traffic

Very Car-Dependent

Median Age: 31.9 — mixed-age market, broad menu appeal.

College-Educated: 6.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 53215.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

4.8 per 10K residents

Fast Food / Counter

4.6 per 10K residents

What this means: Food trucks are 6.8% of the food scene here (4 trucks vs. 55 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$977

Median Gross Rent

$160 K

Median Home Value

Bank Branches

$460 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $54,289.

Low Competition, Proven Demand

Only 4 food trucks registered here against 55 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.