Home › Wisconsin › ZIP 53219

Food Truck Market: ZIP 53219

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53219 has strong foot traffic at 14.2/20 on the EPA walkability index. Income slightly below the national average ($70,388). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 53219 is an urban area with moderate foot traffic. with a population of 34,764 and household incomes near the national median ($70,388). There are 37 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

34,764

Population

$70,388

Median Income

-6% vs. national

Urban

Area Type

14.2/20

Foot Traffic

Very Car-Dependent

Median Age: 38.3 — mixed-age market, broad menu appeal.

College-Educated: 19.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 53219.

Sit-Down Restaurants

5.5 per 10K residents

Fast Food / Counter

5.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$995

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$480 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.