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Food Truck Market: ZIP 53129

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53129 sits in the above-average walkability at 10.7/20 on the EPA index. Median income runs 27% above the national median — $95,012 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 53129 is an urban area with moderate foot traffic. with a population of 14,570 and household incomes above the national median ($95,012). There are 20 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

14,570

Population

$95,012

Median Income

+27% vs. national

Urban

Area Type

10.7/20

Foot Traffic

Walkable

Median Age: 41.3 — older demographic, may prefer sit-down options.

College-Educated: 31.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 53129.

Sit-Down Restaurants

8.2 per 10K residents

Fast Food / Counter

5.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,252

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$730 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.