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Food Truck Market: ZIP 53130

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53130 has decent foot traffic at 10.4/20 on the EPA walkability index. Income near the national average ($87,008). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 53130 is an urban area with moderate foot traffic. with a population of 7,712 and household incomes above the national median ($87,008). There are 25 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

7,712

Population

$87,008

Median Income

+17% vs. national

Urban

Area Type

10.4/20

Foot Traffic

Walkable

Median Age: 39.5 — mixed-age market, broad menu appeal.

College-Educated: 30.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 53130.

Sit-Down Restaurants

15.6 per 10K residents

Fast Food / Counter

16.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,335

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$440 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.