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Food Truck Market: ZIP 53151

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53151 is a car-dependent urban area. Walkability scores 7.3/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 53151 is an urban area with low foot traffic. with a population of 32,824 and household incomes well above the national median ($101,176). There are 42 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

32,824

Population

$101,176

Median Income

+36% vs. national

Urban

Area Type

7.3/20

Foot Traffic

Car-Dependent

Median Age: 44.3 — older demographic, may prefer sit-down options.

College-Educated: 35.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 53151.

Sit-Down Restaurants

6.4 per 10K residents

Fast Food / Counter

6.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,443

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$1.1 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.