Is ZIP 53005 a good market for a food truck?

ZIP 53005 scores 100/100 on our food truck opportunity index — a excellent market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 53005?

The median household income in ZIP 53005 is $123,486, 66% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

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Food Truck Costs Near Brookfield, WI (53005)

Opportunity Score

100 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 53005 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 53005 is an urban area. with a population of 22,125 and household incomes well above the national median ($123,486). There are 58 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,125

Population

$123,486

Median Income

+66% vs. national

Urban

Area Type

Median Age: 42.7 — older demographic, may prefer sit-down options.

College-Educated: 43.8% — strong appetite for artisan/specialty food.

Competition

Food Trucks and related businesses in ZIP 53005.

Sit-Down Restaurants

13.1 per 10K residents

Fast Food / Counter

13.1 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,810

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$3.5 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.