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Food Truck Market: ZIP 53122

Opportunity Score

100 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53122 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 53122 is an urban area. with a population of 6,508 and household incomes well above the national median ($157,962).

Area Profile

6,508

Population

$157,962

Median Income

+112% vs. national

Urban

Area Type

Median Age: 44.6 — older demographic, may prefer sit-down options.

College-Educated: 50.8% — strong appetite for artisan/specialty food.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,900

Median Gross Rent

$510 K

Median Home Value

Bank Branches

$580 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.