Is ZIP 53146 a good market for a food truck?

ZIP 53146 scores 86/100 on our food truck opportunity index — a excellent market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 53146?

The median household income in ZIP 53146 is $96,015, 29% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

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Food Truck Costs Near New Berlin, WI (53146)

Opportunity Score

86 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 53146 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 53146 is an urban area. with a population of 7,348 and household incomes above the national median ($96,015).

Area Profile

7,348

Population

$96,015

Median Income

+29% vs. national

Urban

Area Type

Median Age: 49.9 — older demographic, may prefer sit-down options.

College-Educated: 33.4% — balanced market for quality & value.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,273

Median Gross Rent

$320 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.