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Food Truck Market: ZIP 53186

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53186 has decent foot traffic at 11.7/20 on the EPA walkability index. Income near the national average ($74,588). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 53186 is an urban area with moderate foot traffic. with a population of 33,374 and household incomes above the national median ($74,588). There are 64 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

33,374

Population

$74,588

Median Income

+0% vs. national

Urban

Area Type

11.7/20

Foot Traffic

Walkable

Median Age: 37.0 — mixed-age market, broad menu appeal.

College-Educated: 29.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 53186.

Sit-Down Restaurants

9.3 per 10K residents

Fast Food / Counter

9.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,229

Median Gross Rent

$300 K

Median Home Value

Bank Branches

$670 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.