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Food Truck Market: ZIP 53207

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53207 has strong foot traffic at 13.8/20 on the EPA walkability index. Income near the national average ($79,117). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 53207 is an urban area with moderate foot traffic. with a population of 34,313 and household incomes above the national median ($79,117). There are 84 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

34,313

Population

$79,117

Median Income

+6% vs. national

Urban

Area Type

13.8/20

Foot Traffic

Walkable

Median Age: 37.8 — mixed-age market, broad menu appeal.

College-Educated: 35.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 53207.

Sit-Down Restaurants

13.1 per 10K residents

Fast Food / Counter

11.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,197

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$550 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.