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Food Truck Market: ZIP 53110

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53110 has strong foot traffic at 13.4/20 on the EPA walkability index. Income slightly below the national average ($66,719). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 53110 is an urban area with moderate foot traffic. with a population of 17,853 and household incomes near the national median ($66,719). There are 18 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

17,853

Population

$66,719

Median Income

-11% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 42.3 — older demographic, may prefer sit-down options.

College-Educated: 22.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 53110.

Sit-Down Restaurants

7.8 per 10K residents

Fast Food / Counter

2.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,028

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$360 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.