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Food Truck Market: ZIP 53172

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53172 has strong foot traffic at 13.4/20 on the EPA walkability index. Income slightly below the national average ($73,427). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 53172 is an urban area with moderate foot traffic. with a population of 20,442 and household incomes near the national median ($73,427). There are 21 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

20,442

Population

$73,427

Median Income

-2% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 40.2 — older demographic, may prefer sit-down options.

College-Educated: 21.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 53172.

Sit-Down Restaurants

4.4 per 10K residents

Fast Food / Counter

5.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,014

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$230 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.