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Food Truck Market: ZIP 55407

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 55407 has strong foot traffic at 14.5/20 on the EPA walkability index. Income near the national average ($78,206). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 55407 is an urban area with moderate foot traffic. with a population of 36,992 and household incomes above the national median ($78,206). The area has 60 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

36,992

Population

$78,206

Median Income

+5% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 34.3 — mixed-age market, broad menu appeal.

College-Educated: 33.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 55407.

Food Trucks

Low competition — room to establish

1.4 per 10K residents

Sit-Down Restaurants

7.6 per 10K residents

Fast Food / Counter

8.7 per 10K residents

What this means: Food trucks are 7.7% of the food scene here (5 trucks vs. 60 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,470

2BR Fair Market Rent

$1,219

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$350 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 60 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.