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Food Truck Market: ZIP 55408

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 55408 has strong foot traffic at 15.6/20 on the EPA walkability index. Income slightly below the national average ($72,421). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 55408 is an urban area with high foot traffic. with a population of 32,534 and household incomes near the national median ($72,421). There are 126 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

32,534

Population

$72,421

Median Income

-3% vs. national

Urban

Area Type

15.6/20

Foot Traffic

Very Walkable

Median Age: 30.1 — mixed-age market, broad menu appeal.

College-Educated: 41.9% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 55408.

Sit-Down Restaurants

21.8 per 10K residents

Fast Food / Counter

16.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,820

2BR Fair Market Rent

$1,385

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$1.1 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.