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Food Truck Market: ZIP 56308

Opportunity Score
65 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 56308 is a car-dependent suburban market. Walkability scores 8.7/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 56308 is an suburban area with low foot traffic. with a population of 27,008 and household incomes above the national median ($78,177). There are 50 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

27,008
Population
$78,177
Median Income
+5% vs. national
Suburban
Area Type
8.7/20
Foot Traffic
Car-Dependent
Median Age: 44.3 — older demographic, may prefer sit-down options.
College-Educated: 24.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 56308.

28
Sit-Down Restaurants
10.4 per 10K residents
22
Fast Food / Counter
8.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$956
Median Gross Rent
$340 K
Median Home Value
13
Bank Branches
$1.4 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits