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Food Truck Market: ZIP 56332

Opportunity Score

44 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 56332 is a car-dependent suburban market. Walkability scores 5.5/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 56332 is an suburban area with low foot traffic. with a population of 1,627 and household incomes above the national median ($87,917).

Area Profile

1,627

Population

$87,917

Median Income

+18% vs. national

Suburban

Area Type

5.5/20

Foot Traffic

Very Car-Dependent

Median Age: 43.5 — older demographic, may prefer sit-down options.

College-Educated: 16.2% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$487

Median Gross Rent

$280 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.