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Food Truck Market: ZIP 57104

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 57104 has strong foot traffic at 14.7/20 on the EPA walkability index. Income slightly below the national average ($57,688). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 57104 is an urban area with moderate foot traffic. with a population of 26,963 and household incomes near the national median ($57,688). There are 78 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

26,963

Population

$57,688

Median Income

-23% vs. national

Urban

Area Type

14.7/20

Foot Traffic

Very Car-Dependent

Median Age: 34.4 — mixed-age market, broad menu appeal.

College-Educated: 18.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 57104.

Sit-Down Restaurants

13.0 per 10K residents

Fast Food / Counter

15.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$862

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$300 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.