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Food Truck Market: ZIP 57105

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 57105 has strong foot traffic at 14.6/20 on the EPA walkability index. Income near the national average ($77,292). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 57105 is an urban area with moderate foot traffic. with a population of 23,287 and household incomes above the national median ($77,292). There are 50 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

23,287

Population

$77,292

Median Income

+4% vs. national

Urban

Area Type

14.6/20

Foot Traffic

Very Car-Dependent

Median Age: 37.7 — mixed-age market, broad menu appeal.

College-Educated: 30.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 57105.

Sit-Down Restaurants

8.2 per 10K residents

Fast Food / Counter

13.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$953

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$490 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.