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Food Truck Market: ZIP 57732

Opportunity Score

30 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 57732 is a car-dependent rural area — walkability data unavailable. Population sits at 1,714. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 57732 is an rural area. with a population of 1,714 and household incomes below the national median ($43,636). There are 11 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

1,714

Population

$43,636

Median Income

-41% vs. national

Rural

Area Type

Median Age: 61.5 — older demographic, may prefer sit-down options.

College-Educated: 19.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 57732.

Sit-Down Restaurants

64.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$775

Median Gross Rent

$230 K

Median Home Value

Bank Branches

$82 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $43,636.