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Food Truck Market: ZIP 57783

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 57783 has decent foot traffic at 10.9/20 on the EPA walkability index. Income near the national average ($74,844). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 57783 is an suburban area with moderate foot traffic. with a population of 17,248 and household incomes above the national median ($74,844). There are 35 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

17,248

Population

$74,844

Median Income

+0% vs. national

Suburban

Area Type

10.9/20

Foot Traffic

Walkable

Median Age: 41.0 — older demographic, may prefer sit-down options.

College-Educated: 27.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 57783.

Sit-Down Restaurants

11.0 per 10K residents

Fast Food / Counter

9.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$965

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$700 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.