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Food Truck Market: ZIP 57738

Opportunity Score

16 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 57738 is a car-dependent rural area — walkability data unavailable. Population sits at 356. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 57738 is an rural area. with a population of 356 and household incomes near the national median ($52,308).

Area Profile

356

Population

$52,308

Median Income

-30% vs. national

Rural

Area Type

Median Age: 65.5 — older demographic, may prefer sit-down options.

College-Educated: 1.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$-666,666,700

Median Gross Rent

$-670 M

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Quick Facts

Area Type: Rural

vs. National Average

Median Income

-30% vs. $74,580

Nearby Markets

57744 11.4 mi

Pop: 2,421 $106,250

57751 22.5 mi

Pop: 893 $97,969 Walk: 6.3

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits