Is ZIP 57751 a good market for a food truck?

ZIP 57751 scores 52/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 57751?

The median household income in ZIP 57751 is $100,714, 35% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › South Dakota › ZIP 57751

Food Truck Costs Near Keystone, SD (57751)

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 57751 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 57751 is an urban area. with a population of 996 and household incomes well above the national median ($100,714). There are 11 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

996

Population

$100,714

Median Income

+35% vs. national

Urban

Area Type

Median Age: 52.2 — older demographic, may prefer sit-down options.

College-Educated: 31.3% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 57751.

Sit-Down Restaurants

80.3 per 10K residents

Fast Food / Counter

30.1 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$660

Median Gross Rent

$390 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.