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Food Truck Market: ZIP 61614

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 61614 has decent foot traffic at 11.9/20 on the EPA walkability index. Income slightly below the national average ($68,379). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 61614 is an urban area with moderate foot traffic. with a population of 28,142 and household incomes near the national median ($68,379). There are 64 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

28,142

Population

$68,379

Median Income

-8% vs. national

Urban

Area Type

11.9/20

Foot Traffic

Walkable

Median Age: 38.2 — mixed-age market, broad menu appeal.

College-Educated: 31.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 61614.

Sit-Down Restaurants

10.7 per 10K residents

Fast Food / Counter

12.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,050

2BR Fair Market Rent

$948

Median Gross Rent

$170 K

Median Home Value

Bank Branches

$1.2 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.