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Food Truck Market: ZIP 61701

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 61701 has strong foot traffic at 14.9/20 on the EPA walkability index. Income slightly below the national average ($55,882). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 61701 is an urban area with moderate foot traffic. with a population of 35,577 and household incomes near the national median ($55,882). There are 74 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

35,577

Population

$55,882

Median Income

-25% vs. national

Urban

Area Type

14.9/20

Foot Traffic

Very Car-Dependent

Median Age: 35.8 — mixed-age market, broad menu appeal.

College-Educated: 24.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 61701.

Sit-Down Restaurants

9.8 per 10K residents

Fast Food / Counter

11.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,030

2BR Fair Market Rent

$873

Median Gross Rent

$140 K

Median Home Value

Bank Branches

$1.5 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.