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Food Truck Market: ZIP 61704

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 61704 sits in the above-average walkability at 13.4/20 on the EPA index. Median income runs 25% above the national median — $93,107 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 61704 is an urban area with moderate foot traffic. with a population of 36,938 and household incomes above the national median ($93,107). There are 66 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

36,938

Population

$93,107

Median Income

+25% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 36.7 — mixed-age market, broad menu appeal.

College-Educated: 39.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 61704.

Sit-Down Restaurants

8.1 per 10K residents

Fast Food / Counter

9.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,140

2BR Fair Market Rent

$1,094

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$1.5 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.