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Food Truck Market: ZIP 61802

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 61802 has strong foot traffic at 13.5/20 on the EPA walkability index. Income slightly below the national average ($61,620). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 61802 is an urban area with moderate foot traffic. with a population of 20,293 and household incomes near the national median ($61,620). There are 30 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

20,293

Population

$61,620

Median Income

-17% vs. national

Urban

Area Type

13.5/20

Foot Traffic

Walkable

Median Age: 39.1 — mixed-age market, broad menu appeal.

College-Educated: 27.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 61802.

Sit-Down Restaurants

9.9 per 10K residents

Fast Food / Counter

4.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,033

Median Gross Rent

$170 K

Median Home Value

Bank Branches

$240 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.