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Food Truck Market: ZIP 61821

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 61821 has strong foot traffic at 14.0/20 on the EPA walkability index. Income slightly below the national average ($70,715). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 61821 is an urban area with moderate foot traffic. with a population of 28,611 and household incomes near the national median ($70,715). There are 51 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

28,611

Population

$70,715

Median Income

-5% vs. national

Urban

Area Type

14.0/20

Foot Traffic

Walkable

Median Age: 36.6 — mixed-age market, broad menu appeal.

College-Educated: 33.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 61821.

Sit-Down Restaurants

5.6 per 10K residents

Fast Food / Counter

12.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,031

Median Gross Rent

$180 K

Median Home Value

Bank Branches

$1.3 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.