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Food Truck Market: ZIP 62906

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 62906 is a car-dependent rural area — walkability data unavailable. Population sits at 7,218. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 62906 is an rural area. with a population of 7,218 and household incomes below the national median ($46,615). There are 20 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

7,218

Population

$46,615

Median Income

-37% vs. national

Rural

Area Type

Median Age: 44.9 — older demographic, may prefer sit-down options.

College-Educated: 13.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 62906.

Sit-Down Restaurants

11.1 per 10K residents

Fast Food / Counter

16.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$920

2BR Fair Market Rent

$654

Median Gross Rent

$140 K

Median Home Value

Bank Branches

$340 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $110–$310 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $46,615.