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Food Truck Market: ZIP 62961

Opportunity Score

36 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 62961 is a car-dependent rural area — 3.7/20 on the EPA walkability index, 6.8 points below the national average. Population sits at 32. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 62961 is an rural area with low foot traffic. with a population of 32 and household incomes well above the national median ($107,500).

Area Profile

Population

$107,500

Median Income

+44% vs. national

Rural

Area Type

3.7/20

Foot Traffic

Very Car-Dependent

Median Age: 45.8 — older demographic, may prefer sit-down options.

College-Educated: 21.9% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$870

2BR Fair Market Rent

Commissary estimate: This is a low-cost area. Monthly commissary kitchen rentals typically run $100–$300 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.