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Food Truck Market: ZIP 63123

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 63123 has decent foot traffic at 11.2/20 on the EPA walkability index. Income slightly below the national average ($74,187). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 63123 is an urban area with moderate foot traffic. with a population of 49,826 and household incomes near the national median ($74,187). There are 58 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

49,826

Population

$74,187

Median Income

-1% vs. national

Urban

Area Type

11.2/20

Foot Traffic

Walkable

Median Age: 41.0 — older demographic, may prefer sit-down options.

College-Educated: 26.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 63123.

Sit-Down Restaurants

5.6 per 10K residents

Fast Food / Counter

6.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,180

2BR Fair Market Rent

$987

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$930 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.