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Food Truck Market: ZIP 64052

Opportunity Score
60 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 64052 has decent foot traffic at 10.7/20 on the EPA walkability index. Income slightly below the national average ($56,981). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 64052 is an urban area with moderate foot traffic. with a population of 22,945 and household incomes near the national median ($56,981). There are 6 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,945
Population
$56,981
Median Income
-24% vs. national
Urban
Area Type
10.7/20
Foot Traffic
Walkable
Median Age: 36.4 — mixed-age market, broad menu appeal.
College-Educated: 10.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 64052.

6
Fast Food / Counter
2.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,210
2BR Fair Market Rent
$1,105
Median Gross Rent
$130 K
Median Home Value
2
Bank Branches
$130 K deposits
Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits