Home › Nebraska › ZIP 68144

Food Truck Market: ZIP 68144

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 68144 has decent foot traffic at 12.4/20 on the EPA walkability index. Income near the national average ($81,887). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 68144 is an urban area with moderate foot traffic. with a population of 25,468 and household incomes above the national median ($81,887). The area has 68 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

25,468

Population

$81,887

Median Income

+10% vs. national

Urban

Area Type

12.4/20

Foot Traffic

Walkable

Median Age: 40.0 — older demographic, may prefer sit-down options.

College-Educated: 30.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 68144.

Food Trucks

Low competition — room to establish

1.6 per 10K residents

Sit-Down Restaurants

14.1 per 10K residents

Fast Food / Counter

12.6 per 10K residents

What this means: Food trucks are 5.6% of the food scene here (4 trucks vs. 68 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,200

2BR Fair Market Rent

$1,138

Median Gross Rent

$250 K

Median Home Value

Bank Branches

$1.5 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 68 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.