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Food Truck Market: ZIP 68124

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 68124 sits in the above-average walkability at 12.2/20 on the EPA index. Median income runs 29% above the national median — $96,341 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 68124 is an urban area with moderate foot traffic. with a population of 15,630 and household incomes above the national median ($96,341). There are 28 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

15,630

Population

$96,341

Median Income

+29% vs. national

Urban

Area Type

12.2/20

Foot Traffic

Walkable

Median Age: 38.1 — mixed-age market, broad menu appeal.

College-Educated: 38.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 68124.

Sit-Down Restaurants

7.0 per 10K residents

Fast Food / Counter

10.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,340

2BR Fair Market Rent

$1,223

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$1.3 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.