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Food Truck Market: ZIP 68106

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 68106 has decent foot traffic at 12.9/20 on the EPA walkability index. Income slightly below the national average ($70,649). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 68106 is an urban area with moderate foot traffic. with a population of 21,928 and household incomes near the national median ($70,649). The area has 40 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

21,928

Population

$70,649

Median Income

-5% vs. national

Urban

Area Type

12.9/20

Foot Traffic

Walkable

Median Age: 33.8 — mixed-age market, broad menu appeal.

College-Educated: 31.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 68106.

Food Trucks

Low competition — room to establish

1.8 per 10K residents

Sit-Down Restaurants

6.4 per 10K residents

Fast Food / Counter

11.9 per 10K residents

What this means: Food trucks are 9.1% of the food scene here (4 trucks vs. 40 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,310

2BR Fair Market Rent

$1,234

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$290 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 40 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.