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Food Truck Market: ZIP 68117

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 68117 has strong foot traffic at 13.3/20 on the EPA walkability index. Income slightly below the national average ($73,860). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 68117 is an urban area with moderate foot traffic. with a population of 8,499 and household incomes near the national median ($73,860). The area has 20 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

8,499

Population

$73,860

Median Income

-1% vs. national

Urban

Area Type

13.3/20

Foot Traffic

Walkable

Median Age: 37.4 — mixed-age market, broad menu appeal.

College-Educated: 10.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 68117.

Food Trucks

Low competition — room to establish

3.5 per 10K residents

Sit-Down Restaurants

9.4 per 10K residents

Fast Food / Counter

14.1 per 10K residents

What this means: Food trucks are 13.0% of the food scene here (3 trucks vs. 20 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,420

2BR Fair Market Rent

$1,328

Median Gross Rent

$160 K

Median Home Value

Bank Branches

$200 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 20 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.